I didn’t even mean to wear it every day. I swear. But something about it just… worked. That first Essentials Hoodie I grabbed — washed grey, boxy fit — I thought it was a weekend thing. Something to chuck on when I couldn’t be bothered to style an outfit. Joke’s on me, though. Four days in a row later, and I realised it had replaced every other jumper I owned. Quietly. Sneakily. No drama. Just comfort.
Essentials Clothing makes sense here, specifically. In the UK.
There’s something inherently British about the line. Not in a Union Jack way — more in a “let’s keep things simple and not talk about our feelings” kind of way. We love subtlety. We love clothes that function. And we love pretending we didn’t try, even when we did.
Essentials Clothing is tailored to that mindset. It’s comfort that doesn’t collapse into sloppiness. It’s minimalism that doesn’t feel cold. It’s the kind of thing you could wear from Peckham to Piccadilly without a single adjustment.
Weird thing is, everyone seems to get it now.
I noticed it on the overground first. Couple blokes wearing matching Essentials Tracksuits, both in that soft oatmeal shade, sipping cans of Rubicon like they weren’t fully styled head to toe. Then it spread — on the tube, outside Nando’s in Camden, in line for Greggs in Sheffield. Same fit. Same vibe. Something easy but clean. Not attention-seeking, but still seen. That’s the thing with Essentials Clothing — you clock it or you don’t. But if you do, you know.
UK weather practically begs for it.
This country’s mood swings are unmatched. Cloudy but humid. Drizzly but too warm for a coat. Sun’s out but only for ten minutes. What do you wear for that? I’ll tell you what: layers. Breathable, heavy-enough layers. That’s where the Essentials Hoodie earns its stripes.
You don’t need to think. Just throw it on, hood up if needed, and you’re sorted. It’s the one bit of stability in a forecast that can’t commit. And in a city like London, that hoodie becomes your best mate — through surprise downpours, coffee runs, even spontaneous nights out.
The matching set rule? It’s back — but done better.
Let’s get one thing straight — I used to hate the idea of tracksuits. Thought they were lazy. Flashbacks to college days when people wore Adidas top-to-bottom like it was a personality. But then came the Essentials Tracksuit. And suddenly, it wasn’t about trying hard. It was about not needing to.
There’s something about the shape — the relaxed taper of the joggers, the structured fall of the hoodie — that makes the whole set feel grown. Mature, even. I wore the black one to a dinner in Shoreditch, paired with Air Max and a clean white tee underneath. Got compliments. Actual ones. In a tracksuit. Madness.
Quiet branding is the flex now. Loud isn’t landing anymore.
You won’t see big logos slapped across Essentials Clothing. That’s intentional. It whispers. A simple font, lower-case, maybe on the chest or the sleeve. You have to look twice. It’s not there to flex. It’s there to exist. To feel like part of your rhythm.
There’s something kind of liberating about that. We’ve had enough of the peacocking. This isn’t Off-White or Balenciaga energy. This is wear-it-every-day energy. Grocery shops. Pub gardens. Early train rides. The Essentials Hoodie is built for your real life, not just Instagram posts.
You start with one piece. Then it takes over.
It was innocent at first. Hoodie for the chill days. Then came the Essentials Tracksuit for errands. Then a zip-up version for layering. Now I’ve got three sets in rotation, and I haven’t worn jeans in a fortnight. No regrets.
I even took the cream set to Bristol last weekend. We stayed in an Airbnb with the leaky skylight. I wore the Essentials Tracksuit the entire trip — even to dinner. No one batted an eye. That’s the power of the fit. It blends in just enough while still making you feel sharp.
Don’t be surprised if you end up buying duplicates.
My mate Sam laughed when I bought the same Essentials Hoodie in two colours. “You’re mad,” he said. Two weeks later, he was texting me asking where I got mine. People don’t get it till they try it. Then it’s game over.
Now he’s got the taupe Essentials Tracksuit. Says he wears it to work-from-home meetings, and no one questions him. It’s elevated loungewear. You can dress it up with jewellery, throw a trench coat over it, or just rock it plain. It holds its own.
Essentials season isn’t a trend. It’s a mood.
Everyone thinks it’s a phase — until it isn’t. Until they realise they’ve worn their Essentials Hoodie four times this week. Until they wear the Essentials Tracksuit to a family dinner and feel more put-together than they did in jeans. It’s not hype. It’s just what works.
There’s something about putting on clothes that already feel like yours. No stiff fabrics. No weird silhouettes. No rules. Just a hoodie, or a set, or a tee — cut right, weighted just enough, and ready for whatever your day looks like.
Honestly? I don’t care what the forecast says anymore.
Because rain or shine, I’ve got my fit. I know the Essentials Hoodie will come through. I know the Essentials Tracksuit is clean enough to pass as an actual outfit. And I know that Essentials Clothing, as a whole, understands how people here dress — real people, with buses to catch and lives to live.So yeah. It’s Essentials Season now. Might stay that way for a while.