The plus-size clothing industry continues to see major growth, and it shows no signs of slowing down. According to Core sight Research, the plus size clothing market will be worth more than $21 billion by 2022, up from $17 billion in 2017. But online sales are also driving this trend, with nearly 50% of all plus size clothing purchases made online in 2017, and that number will only rise in the future. Plus size women have always been under-served by retailers; that’s why so many are turning to online shops to find clothes that fit them well and look great at the same time.
Who is your audience?
You might not have realized that there are wholesale plus size clothing vendors out there. But, they are the key to making a profit when you sell plus size clothing online. You’ll need to do your research before deciding which vendor will work best for you. There’s no shortage of options out there so be sure to explore them all before settling on one company. The more time you spend comparing vendors, the more likely you’ll make an informed decision about which one is right for you.
Image quality
A big misconception about selling plus size clothing online is that people think you can’t find wholesale plus size clothing vendors. The truth is, there are many wholesale plus size clothing vendors out there who specialize in making clothes for women sizes 14+. The only problem is finding them. Fortunately, the internet has made this much easier. Sites like Alibaba have an abundance of wholesale plus size clothing vendors from all over the world. It just takes some time and patience to find what you’re looking for. Just do some quick research on your favorite search engine, or better yet go straight to Alibaba’s site (link) because they’ve got every category of apparel imaginable, including your size!
Pricing structure
All of our clothes are priced according to size, from small-XL. Our prices reflect the cost of production, rather than simply the size. For example, one shirt might cost $5 for a size small and $8 for a size large. We’ve found this helps level the playing field between different sizes so that larger customers don’t feel like they’re paying more than their fair share.
Shipping options
As you might imagine, shipping larger garments is more expensive than smaller ones. This usually comes as an added expense for the customer, but if you’re selling through a marketplace like Fondmart or Ebay, these costs are typically passed on. However, when running your own store this can be a major concern and something that should be considered carefully. Other considerations: The quality of clothing can also have an impact on your profits; if you sell cheaply made clothes they’ll wear out quickly and will have to be replaced more often.
Fulfilment options
The best way to sell plus size clothing online is by using an ecommerce platform that offers different fulfilment options. A few of the fulfilment options available are drop shipping, Fulfillment by Amazon (FBA), and using your own warehouse. While these methods all have their pros and cons, the best method depends on your budget, product type, or distribution needs.