Bringing a monetize digital product to market is no easy task. But we can simplify it by using proven solutions, a set of tools and processes that align development efforts with customer needs, involving the people who will actually use the product. Startups execute the cycle quickly and iteratively to refine the product idea into something real customers want. That’s why breaking down and exploring the build measure learn cycle is so important.
What does “build” mean?
To build also means to test, for this reason, it is created in the first wave of the Minimum Viable Product (MVP) cycle. The team then quickly builds the product using techniques such as agile development and continuous integration. Sometimes the MVP may not even include the actual software – it may be partially simulated using human activities behind the scenes. Testing with real users starts soon after. The MVP is tested with target users and their reactions and other feedback are measuring and collated. The resulting data is analyze, providing new insights and knowledge about your product idea.
What does it mean to “measure”?
In the stage call ‘measure’, intensive testing is carried out with the target audience to see how much they like the initial product, which we previously call the MVP. Usability tests, real-time monitoring, and marketing tests collect as much data as possible to see if the product is a good fit. either the modifying ideas are built and test, or it moves on to the next idea. which we previously called the MVP. Usability tests, real-time monitoring, and marketing tests collect as much data as possible to see if the product is a good fit. As a result, the idea is either confirm or change, with any necessary adjustments to your hypothesis. Then it’s back to the beginning of the loop: either the modified idea is built and tested, or it moves on to the next idea.
What does “learning” mean?
Once a product is built, customer feedback and metrics are used to verify hypotheses, validating customer and market knowledge. This validated knowledge is then reused. In the learning stage, the startup carefully evaluates the test data, and further testing takes place to see how well users accept and desire the product. By repeating this cycle quickly while maintaining high quality through testing, a lean startup will be best prepared to go to market. The data obtained is analyzing, providing new insights and knowledge about your product idea. As a result, the idea is either confirm or change, with any necessary adjustments to your hypothesis. Then it’s back to the beginning of the loop: either the modified idea is built and tested, or it moves on to the next idea.
Why is the build measure learn cycle important?
With the build, measure learns we will develop a product base on continuous learning about the needs that the product is intend to satisfy; continuous learning is introduce into the design and development process in order to continuously and incrementally improve the product. In fact, while other methodologies try to answer the question of how to build this product, the build measure learns cycle – will answer us whether we should build it at all or think about something else.
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